The Beginner’s Creative Ad

Hello, everyone. It is so good to be typing again especially when it is for the class that I am taking. These past two weeks, in my visual media class, also called COMM 130 at BYU-Idaho, we have been learning about Adobe Photoshop. Our assigned project was to create a creative ad based off of a project generator. The specifications that I got after clicking the project generator that my teacher had my class use were:

  • Toothpaste
  • Gender: Male and Female
  • Age: 25-34
  • Relationship: Married
  • Education: Masters or Doctorate
  • Income: $60,000-89,000
  • Media Consumption: Blog and Social Media

The goal was to hit as many as these specifications as possible within our creative ad. Leading up to create the creative ad using Photoshop, we were asked to remove three things and add three creative activities to our day for a week. Doing this assignment prepared me for the creative ad as it opened my creative side of the brain and the ideas for my creative ad came more readily.

I also sketched out my ideas that potentially met these specifications.

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Even though I ended up not using any of these designs, it helped me figure out what I wanted to include.

When I was creating the ad, at first I was having a problem with masking images which in simpler terms also means melding and layering images together. After getting some help from my teacher, I felt more confident with using this tool. The two other things I had a challenging with was finding a logo image from the company that was large enough for me to remove the white backdrop from. The third thing was selecting the typography that enhanced the photo.

The Final – Blog and Social Media

Fishy breath Toms blog
Blog – Clarissa Cook 2017
Fishy breath Toms
Social Media – Facebook – Clarissa Cook 2017

Photography Attribution

Image of a Fish; masking was used to meld fish and an Asian man.

Asian Man in the City

Tom’s of Maine Logo

I decided to use a man with a fish head because it is meant to be symbolic and represent having a fish breath. The goal was to target females who have a significant other and think the significant needs to have a better breath as well as men who feeling conscious about their breath and want to change it for the better. The photo of a man that I selected to use also had meaning in it as well. It was supposed to represent a guy sitting outside his house because his wife refused to kiss him and he was already having a hard day. I selected the Tom’s of Maine Toothpaste company because the company tends to target individuals who will pay more and who also care about all natural things, which choosing a fish head felt fitting.

While creating this ad took time, it was also a lot of fun. I learned a lot while I was in the process and found that Photoshop is my favorite Adobe program so far. I am eager to learn more so that my designs will become even better. Have a great day or night wherever you may.

Till next time,

Clarissa

 

 

Magazine Spread Design

The Past Two Weeks

Hello, everyone! The past two weeks in my Visual Media class we have been working on using InDesign to create magazine spreads. We were given the criteria to choose an article from either LDS.org or BYUI Scroll. I decided to choose an article from LDS.org, titled, “The Gift of Being Broken“. I will provide the link to the article at the bottom of this post. The intent of creating this spread was to one, gain some experience using InDesign and two, practice using the design elements I have learned so far.

The Design

I first started off with creating some sketches of what I would want my final product to look like. I designed three so that I would have multiple ideas if only one sketch alone didn’t work out quite as well as I hoped. During this process, I found that the first sketch I created would be my starting point in InDesign.

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Magazine Sketch 1 – 2017 Clarissa Cook
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Magazine Sketch 2 – 2017 Clarissa Cook
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Magazine Sketch 3 – 2017 Clarissa Cook

Photography

For the images throughout the article, I decided to use images of flowers, first in the stage of a bud to the stage of blooming because like the article, there is a gift in the breaking and the blooming. There is this really good quote,  from Anais Nin, “There came a time when the risk to remain tight in the bud was more painful than the risk it took to blossom.” I use this quote because with the article I chose I personally feel like sometimes it is easier to remain in one state of mind than to change perspectives even if it is a better outlook on things. It is sometimes less painful to remain in the depression than to accept that you have it and find the beauty in it.

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The Bud – 2017 Clarissa Cook
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The Breaking – 2017 Clarissa Cook
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The Bloom – 2017 Clarissa Cook

Typography

For my typography, I decided to use three different fonts – both were contrasting one with another, yet they gave the magazine spread a more distinguished level of appeal. For my body text I used: Mongolian Baiti – Serif Font, for my capitalized words and pull quote lettering I used: Lucida Sans – Sans Serif Font, and for my headings as well as the contrast in my title page I used: Segoe Print – Script. Initially, I struggled to find fonts/typefaces to contrast with one another for my heading and body text, but as I played around with the various fonts that were available I found the two that I liked best.

Color

I used light, airy colors to contrast with the topic of the article as well as to make the overall mood of the magazine as one would read it to be hopeful.

The Final Piece of the Project

magazine spread pdf
Cover Page – 2017 Clarissa Cook
magazine spread pdf2
Spread – 2017 Clarissa Cook

Till Next Time

I love designing and so I hoped you enjoyed reading through my process as much as I enjoyed doing it!  Be hopeful and keep designing!

Link to article: https://www.lds.org/blog/the-gift-of-being-broken?lang=eng

Typography – Analysis

This week in my Visual Media class we are learning and reading about typography. There is this quote about typography that I thought I would share with you guys.

“Dear Typography, 

I know you don’t get enough credit for what you do. Few people are aware of your existence and fewer people know how much you influence things they like. It’s difficult because you always remind us of something else. I want to you to know that I see you. If you ever feel insignificant, consider this; if it wasn’t for you no one would have any information.”

The Original Image

LL Bean Typography Analysis

Source: L.L. Bean Holiday 2011 Magazine Front Cover

I found this image google searching L.L. Bean ads.

Analysis

First Typeface: Slab serif

LL Bean Typography Analysis

Some basic characteristics of slab serif types are that the serifs (which are the longer lines added to the letter) are horizontal and have thick slabs.

  • For example, take a look at the capital “l”s in L.L. Bean or the “n” in Bean.

You can also distinguish what a “slab serif” type is the fact that they have little to no thick-thin transition in the strokes of the character.  These types also have a vertical stress which is a line that can be drawn through the thinnest part of the curved strokes.

  • For example, take a look at the “e” in Bean. The thinnest part of the curved stroke in the character is vertical or straight down, which is why it is called vertical stress.

After looking at this spread some more, I realized that the “Free $10 Gift Card” and “with purchase of $50 or more” are also examples of slab serif.

Second Typeface: Sans serif

LL Bean Typography Analysis 1

Sans serifs are typefaces without serif. The word “sans” means “without”. Sans serifs have no stresses because there is no thick-thin transition. The transitions in the characters are the same with no differentiating factor in them.

  • For example, the word “shipped” has no transitions, it is the same thickness through it all.

Sans serif can also be used in italics to have a more flowing form.

To play it safe, using slab serif and sans serif is always a good idea. An element that makes these two typefaces contrasting is that the designer of this magazine spread chose to either cap the letters or italicize the letters which belong to the typeface of sans serif.

Conclusion 

Before I started taking my Visual Media, I was aware of the concept of typography, yet I didn’t truly appreciate how different types can affect a quote, spread, or layout. It impacts us in more ways than one. It impacts how we read things and can either influence a reader to keep reading or not even begin. Like the quote that I shared in the beginning of this post, typography influences an image. Typography can influence how a person feels towards a particular image. It has more power than sometimes we give credit to.